PANTONE'S COLOR DIRECTIVES 2020-2021

The Pantone Color Institute™ is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.

Theses concept slides were presented during their most recent webinar about color stories for the Spring/Summer 2020 into 2021 seasons.